1. This image is the opening titles for the video, it establishes the song, the artist and the producer (me). This isnt something that is typically used in mainstream music videos as they are usually more about the artist/performer. I created my opening using stop motion, keeping the camera still on a tripod and pausing the recording in between moving the paper, I used this method over stills as it had more of a flow and was easier to edit.
2. This image Basically opens the video, the image matches the lyrics of the song and appear in timing with stop motion, a theme that runs throughout my video. I used the same method of stop motion as in my introduction.
3. This image is an action that matches the lyrics and narrative at this particular part of the song "cut out all the ropes and let me fall" the scissors cutting the heart match with the idea of cutting someone away, letting go. I didn't use stop motion for this clip but it was sped up in editing to keep timing and make it look more edgy.
4. This image is the chorus sequence, I decided to portray the chorus with words rather than image. Challenging the typical conventions of most mainstream music videos. I used stop motion for this clip.
5. This image is a match on lyric again, I write out the words as they are sung, I felt this was timed really well and looked effective, matched in with the handwritten theme of my work. This clip was sped up in editing to keep in time.
6. This image is of the paper blowing away, something I used inbetween verses to create a blank canvas image, starting anew with every different verse. This clip was slowed down in editing to enhance the fluttering of the paper.
7. This is another image of the words being written as they are sung, timed well and effectively, a constant theme throughout the video, I am using destroyed love letters and writing notes to create the narrative for the song as it is about a failed relationship, my video portrays personal closure. This clip was sped up in editing .
8. This image is all of the scraps throughout the video piled back up, shows the story as a whole, as a big pile of mess to abstractly match the narrative. This clip was slowed down so you can see all the paper falling down i felt it was more effective than the raw clip.
9. This image is the notes being burnt, destroyed. The end of a chapter. I used a lighter fluid to make the flames spread quicker through the pile of paper, I didn't need to speed or slow this in editing.
Now I will take 9 screen grabs from other music videos from the same genre and analyse them as i have done with my own product.
1. This is a clip from Laura Marlings "New Romantic", this video is similar to mine in the sense that it uses words and images that match the song as it plays, it is a very simple video with the artist either sitting or standing singing and playing an acoustic guitar, lighting is important in this video as everything is shown by shadow and silhouette, there is a spotlight on laura and the wall behind her, the cinematography is simple leaving the focus on the moving shadows.
2. This is a clip from Fleet Foxes "Mykonos" I found this video similar to mine as it uses little pieces of paper layered and animated to show the narrative, the pieces are put together to make little oregano style characters.
3. This is a clip from Iron and Wine "Naked as we Came" I found this video effective as the narrative is shown more abstractly starting with dead fish in the bowl, slowly moving along a long table full of food and ornaments, to children stood at the end, they run away and the camera tracks back down the table to the fish alive in the bowl. It is alot more creative and thougt provoking.
4. This is a clip from Mumford and Sons "The Cave" I chose this clip as it has been slowed down to show the glare of light as it grows brighter, much like the idea in my video as i slowed down the paper to enhance the image of it fluttering away. Also the editing of this video has been saturated for a vintage faded style.
5. This is a clip from Birdy "Skinny love" she is a new artist who has sung a cover of Bon Ivers Skinny Love. I liked this part of the video as it has been slowed as she brushes leaves from her hair, the video is also saturated and has a vintage theme throuhout with imagery, costume and the editing. Lighting is key in this as many clips are either getting brighter or getting darker, it doesnt portray much of a clear narrative.
6. Ellie Gouldings "Guns and Horses" I really like the way this clip uses smoke to give this hazy dark feel to it, it has been saturated to keep in with this dark misty forest theme. I feel that this image matches lyric too as this character appears with the words "you found me" and the imagery used in the video match the song with soldiers and a horse.
7,8. Panic at the Disco "Northern Downpour" I found this video was very similar to mine as it didnt hold a blatant narative and everything was shown by the lyrics, sentances and words from the song shown anywhere and everywhere, however the artists are shown too playing and singing so it promotes the band and the song effectively. I also liked how it is black and white and their costumes are dated and they are in the countryside as it contrasts with the modern city where all the lyrics are shown.
9. Lykke Li "Little bit" I found this video was effective and quite abstract as it shows lykke li dancing her way slowly through rooms with a bright ligh behind her all the way, the editing has made the video very choppy as it cuts from standing to dancing or it cuts to people behind her moving around for example this piano player in the background, it switches between him and lykke li as he manicly plays. I like how theres no clear narrative its artistic and matches the music with movement.
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