Analysis- Bombay Bicycle Club "Always Like This"

This is the official video for "Always Like This" by Indie artists Bombay Bicycle Club.

• Simple cinematography, mainly long shots or mid shots of band members, or location. A few close ups included of band members faces and instruments - image matching sound. I like how there is alot of clips of location, simple everyday life shops and places you will see in any town strung together in a sequence.
• The editing is most effective it is in home video style, and the quality is constantly switching between high realistic quality to low quality being filmed from a television screen. Also the settings switch between pause to playing and fast-forwarding so actions are quite jolty but it gives a very good home- made style to the video. I mostly like the "white noise" television effect at the very beginning of the video. Also the multicoloured garage doors changing colour and quality with the boy standing playing guitar throughout, it is very simple but I like the style of it and would like to use something like this in my own promo.
• The lighting is quite natural, the shots are taken mostly outside. The colour used is bright and has a polariod effect to it making it look retro and home made. I really like the shot of different coloured lights with the camera unfocused, it had a glittery/glowing effect followed by the man stood outside a lamp store, window full of different styled old fashioned lamps, only obvious un-natural lighting used is in the night time sequence, alot of brightly lit shop windows ect.
• The costume is casual, jeans and t shirts suiting the "indie" style of the band.
• There isn't any obvious link between image and lyrics it is mainly the band and location so they have broken the boundaries and matched the image to the style of the upbeat music, making it more artistic than meaningful.